Allison Walker — UX Designer based in New York, NY

Mobile Prototype for Dreft

Information Architecture, User Experience

vimeo.com/171337710

PROTOTYPE
https://vimeo.com/171337710

ABOUT
This was an iOS project created for Dreft. The app, called Amazing Baby, allowed parents to track their baby through the year one by sharing photos or participating in daily activities.

ROLE
As Information Architect, I used sketches and sticky notes to map the user journey and create a paper prototype. I created final versions of the workflow, sitemap, and wireframes in InDesign. Finally, I created a prototype to test the navigation and presented it at a client presentation.

PRESS:
- Promotional video: https://www.youtube.com/watch?v=vV8l3gZrIwE
- http://news.pg.com/press-release/pg-corporate-announcements/dreft-launches-brands-first-ever-mobile-app-offering-new-an
- http://www.mobilemarketer.com/cms/news/content/16785.html

ForSaatchi & Saatchi, for Dreft RoleInformation Architect

Please view the prototype here: https://vimeo.com/171337710