Allison Walker — UX Designer based in New York, NY

Mobile Augmented Reality Experience, Heineken


This was a project for the Heineken Cities campaign, using a mobile-activated, augmented reality (AR) experience.

The goal was to engage with customers by offering the potential of entering a contest using the AR experience. Customers scanned the bottle labels with their phones to trigger the experience, and then they would enter the contest and share their experience on Twitter.

My role was to create the information architecture of the AR experience. I used an experience map to help document the overall experience. A sitemap and wireframes specified individual screens. Flow charts helped define the logic.

RoleUX Architect ClientsHeineken
ToolsOmnigraffle ForGeometry Global